The Most Interesting Man in the World

The beer industry is a very competitive market due to huge barriers of entry, and unfathomable amounts of competition, from huge brewery conglomerates to the millions of locally brewed beers around the world. To ensure that one beer is exalted above the rest, companies have invested billions of dollars into beer advertising. America’s funniest and best commercials year after year come from beer companies such as Coors, Budweiser, and Miller. They usually all involve either, being manly, being cool, getting hot (specifically busty) girls, or being extremely humorous (an usually a humor geared towards men). But one company has stood out above the rest in its current marketing campaign combining all of the characteristics previously mentioned.

             Dos Equis newest spokesman is “the most interesting man in the world”. The commercials are the whole package. In regards to the advertising appeals mentioned in class, these commercials cover most of them; sex, guidance, dominance, prominence, attention, and even escape. At this point you should probably watch the add below. Yea, prominence oozes from it, and not even in a blatantly pretentious way! He’s so calm, cool, and collected its funny but so cool at the same time. That’s the way prominence works in commercials, and the reason why celebrities usually are the ones filling this role. Ads that use prominence as a main advertising appeal focus on creating a person or a kind of person they feel they public will want to be. The catch is, the only way to fulfill this wish is to by their product.

            The Dos Equis “Most Interesting Man in the World” is meant to make one laugh, but at the same time point out how awesome he is by listing off all of his amazing feats that the ordinary man could never replicate, however, the one thing anybody can do to be more classy, more appealing, more adventurous, is drink a Dos Equis. Well played Dos Equis, well played.     .