Globalization is the concept of an interweaving network of culture and communication amongst people globally. Globalization has become increasingly more prominent as technology improves. Because of the Internet, what was once culturally exclusive is now available at the click of a mouse. In high school, the French teen dance craze Techtonik became the newest youtube sensation right before prom, my freshman year in college I was told about a cool, Swedish vampire movie that translated to “Let the Right One In”. In these cases, these cultural works stood out as great and because of globalization I had a chance to experience them, however, with globalization (and capitalism) comes glocalization. This is the taking of an idea or formula that proved successful in one place and adopting it in another. Only a year after watching the Swedish film “Let the Right One In”, I saw a trailer for a Hollywood movie “Let Me In”, the exact remake of the Swedish original but with an American cast for an American audience. At virtually the same time “Dinner for Schmucks” was coming to theaters. I saw this preview and immediately knew it to be an American remake of the French classic “Le Dîner de Cons”.
Some awesome things have been created out of glocalization, but by far, “The Office” is the best thing America’s ripped off. At least seasons 1-4.
The beer industry is a very competitive market due to huge barriers of entry, and unfathomable amounts of competition, from huge brewery conglomerates to the millions of locally brewed beers around the world. To ensure that one beer is exalted above the rest, companies have invested billions of dollars into beer advertising. America’s funniest and best commercials year after year come from beer companies such as Coors, Budweiser, and Miller. They usually all involve either, being manly, being cool, getting hot (specifically busty) girls, or being extremely humorous (an usually a humor geared towards men). But one company has stood out above the rest in its current marketing campaign combining all of the characteristics previously mentioned.
Dos Equis newest spokesman is “the most interesting man in the world”. The commercials are the whole package. In regards to the advertising appeals mentioned in class, these commercials cover most of them; sex, guidance, dominance, prominence, attention, and even escape. At this point you should probably watch the add below. Yea, prominence oozes from it, and not even in a blatantly pretentious way! He’s so calm, cool, and collected its funny but so cool at the same time. That’s the way prominence works in commercials, and the reason why celebrities usually are the ones filling this role. Ads that use prominence as a main advertising appeal focus on creating a person or a kind of person they feel they public will want to be. The catch is, the only way to fulfill this wish is to by their product.
The Dos Equis “Most Interesting Man in the World” is meant to make one laugh, but at the same time point out how awesome he is by listing off all of his amazing feats that the ordinary man could never replicate, however, the one thing anybody can do to be more classy, more appealing, more adventurous, is drink a Dos Equis. Well played Dos Equis, well played. .
Globalization is the concept of an interweaving network of culture and communication amongst people globally. Globalization has become increasingly more prominent as technology improves. Because of the Internet, what was once culturally exclusive is now available at the click of a mouse. In high school, the French teen dance craze Techtonik became the newest youtube sensation right before prom, my freshman year in college I was told about a cool, Swedish vampire movie that translated to “Let the Right One In”. In these cases, these cultural works stood out as great and because of globalization I had a chance to experience them, however, with globalization (and capitalism) comes glocalization. This is the taking of an idea or formula that proved successful in one place and adopting it in another. Only a year after watching the Swedish film “Let the Right One In”, I saw a trailer for a Hollywood movie “Let Me In”, the exact remake of the Swedish original but with an American cast for an American audience. At virtually the same time “Dinner for Schmucks” was coming to theaters. I saw this preview and immediately knew it to be an American remake of the French classic “Le Dîner de Cons”. 
