Hegemony deals with the political economy and how media is used by people in power to reinforce ideas and beliefs. The reasoning for the use of such tactics can vary from political agendas to maintaining a corporate reputation. In the case of Disney, Michael Eisner, the chairman of the Walt Disney Co. and ultimately boss of ABC News was quoted saying, "I would prefer ABC not to cover Disney ... ABC News knows that I would prefer them not to cover [Disney]." (Irvine, 1998). And because of Michael Eisner’s position of power, he can guarantee exactly that. A story that was to air on 20/20 exposing “Disney's lax attitude toward employing pedophiles at its theme parks” was killed by David Westin by Eisner’s request (Irvine, 1998).
p.s. use the buddy system when venturing through disney world, apparently Mickey Mouse and Michael Jackson had more in common then their white gloves... (too soon? lol)
the video isn't working... i'll work on that
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